TikTok advertising for established ecommerce brands.
FLES pairs paid acquisition with creator content and structured creative testing, then reports on what moves revenue. Our focus is fitness and lifestyle accessory brands, and we take on other ecommerce categories when the fit is right.
One product, three hooks. Illustrative example, not client work.Hook: the part this test changesDemo, proof and call to action: held constant
What we run for you
Paid media, creative and measurement are planned together, so each one makes the other two better.
Paid acquisition
Campaigns structured so budget follows performance.
TikTok Ads strategy, account structure and campaign builds
Audience, bidding and budget management
Meta campaigns where they support the plan
Ongoing pacing against your targets
Performance creative
Ads made to be tested, not just published.
Creator sourcing and briefs
Hooks, scripts and shot lists
Edits and variations for each concept
A test plan for every round
Measurement and conversion
A clear read on what worked, why, and what to change.
Tracking review: pixel, events and attribution settings
Reporting on spend, revenue and creative performance
Product page and checkout recommendations
A stated next step after every report
How the work fits together
Four stages that feed each other. Nothing ships without a reason, and nothing runs without a way to read it.
1
Research
We study your product, customers, margins and what is already running in your category. The output is a short list of angles worth testing.
2
Creative
Each angle becomes briefs, hooks and scripts. Creators and editors produce variations built to isolate what we want to learn.
3
Testing
New creative runs in a structured test with a set budget and a clear read. We keep what earns its place and cut what does not.
4
Optimization
Winning ads get more budget. We flag anything on your site that is costing conversions, and the results write the next brief.
Then it repeats. Each round starts with more evidence than the last.
What we can show today
One verified result, shown with its source, and the commitments you can hold us to.
Verified client resultMeta lead generation campaign
2,986leads
Cost per lead
$0.81
Ad spend
$2,411.31
Source: Meta Ads Manager, lifetime view of one client campaign. This is lead generation on Meta, not ecommerce sales on TikTok. Results depend on the offer, market and budget.
How we work with you
One strategist owns your account
A named lead is responsible for your plan and your numbers, and is the person you talk to.
Delivery you can check
Every round has a brief, a test plan and a report, so you can see what was promised and what was done.
Communication on a schedule
Updates and reporting follow a rhythm we agree at kickoff. You should never have to chase us for status.
Who this is for
We only take on brands we can do good work for, so fit matters on both sides.
A good fit
You sell a physical product online and it already sells.
You have budget set aside for ad spend, enough to run tests long enough to learn from them.
You can send product to creators and approve creative quickly.
Stock, fulfilment and support can handle more orders.
You want a long-term partner and are comfortable with testing.
Probably not a fit
You are pre-launch or still proving demand.
You need guaranteed results or a fixed return on ad spend.
You want one-off posts or organic content only.
Apply to work with FLES
Tell us about your brand. It takes a few minutes and lets us come to the first conversation prepared.
What happens next
We review every application.
If it looks like a fit, we email you to set up a discovery call.
On the call we cover your goals, scope and pricing.
Applying is not a commitment.
Common questions
How much does it cost?
Pricing depends on scope, so we discuss it on the discovery call once we understand your brand. Ad spend is separate and is paid directly to the platforms.
Do you guarantee results?
No. We do not promise a return on ad spend or a sales number, and we would be wary of anyone who does. We commit to a clear plan, disciplined testing and honest reporting. Results depend on your product, offer, margins and budget.
Do you only work on TikTok?
TikTok is our focus. We also run Meta campaigns where they support the plan.
Who makes the creative?
We do, with creators. We write the briefs, hooks and scripts, source the creators and manage the edits. You supply product and approve the work before it runs.
What do you need from us?
Access to your ad accounts and store analytics, product for creators, and one person who can approve creative and answer questions.
Which brands do you work with?
Established ecommerce brands with a product that already sells. Our focus is fitness and lifestyle accessories, and we take on other categories when the fit is right.
What happens after I apply?
We review your application. If it looks like a fit, we email you to set up a discovery call, where we cover your goals, scope and pricing.